John Harris IV, who organized Belmont as a start-up Finance company in 2005, has had 28 years of operational, entrepreneurial, and business management experience. John oversees the management team of Belmont, including daily involvement of operations and marketing as well as report analysis of all processes and trends. Mr. Harris graduated from U.W. Oshkosh with a business/ communications degree, and a minor in economics.

Eric Sorenson joined Belmont Finance, LLC as Chief Financial Officer in October, 2018 and was promoted to President / CFO in June, 2021.  In these roles Eric is responsible for overall financial and corporate strategies as well as guiding the organization in pursuit of company objectives and goals.

Prior to joining Belmont Finance, LLC Eric held several key roles in multiple fields including banking, manufacturing, and investing.  These roles included Chief Financial Officer, Chief Investment Officer, Vice President of Enterprise Risk Management, and Credit Review Officer.  Throughout his career, Eric has established a reputation leading and driving teams to align financial and business metrics to support company objectives.  Eric holds a BS in both Finance and Accounting from the University of Wisconsin-Milwaukee. 

Cara Bloom has followed the mission and core values of Belmont Finance, LLC, to lead and provide management to her team of employees. Her focus includes, but is not limited to: motivating and leading a high performance management team, attracting, recruiting, and retaining the members, and providing mentoring to management with regards to continued career development. Cara has developed, communicated, and implemented effective growth strategies and processes, while representing Belmont with clients, investors, and business partners. Cara attended Madison and has a degree in Marketing and Fashion Merchandising.

Ashlyn Parent is the Chief Operating Officer at Belmont Finance, LLC. located in Plover, Wisconsin. She oversees daily operations of the company and works with the executives to maintain and improve company vision and strategy along with the Compliance Officer to establish policy and procedures that promote company culture and vision. 

Ashlyn has over 13 years of experience in the Finance Industry. She started her professional career at Belmont Finance LLC in 2009, where she began as a Recovery Manager. In 2012, Ashlyn was promoted to Director of Loans and Funding where she managed all aspects of Belmont’s loan underwriting and funding implementation.  In 2016 she worked directly with the Sales and Marketing department as a Marketing Coordinator from there she continued her career as Belmont’s Director of Operations where she worked with directors and executives to monitor day-to-day business to ensure progress, set strategic goals, provide constructive feedback, and help revise/implement policies and procedures.  

Ashlyn holds 11 years of management and leadership responsibilities and continues her profession working closely with our CEO and CFO/President.

Lana Alleman joined Belmont Finance, LLC as Chief Technology Officer in November 2022. Lana is responsible for Belmont’s overall technology strategy, overseeing IT projects and initiatives, and implementing and enforcing Belmont’s Information Security Program.

Prior to Belmont, Lana held positions in several companies including a Fortune 500 insurance company (in the Corporate Finance Applications department), two national banks, and an IT Consulting firm. These roles included VP of Information Technology, Senior Business System Analyst, Information Technology Officer, and Senior Consultant. As both an employee and consultant, she has consistently delivered expertise and leadership in software technologies, Agile/SAFe, business analytics, project management, vendor management, risk management, and information security. Lana holds a BS in Applied Mathematics with a concentration in Software Development from the University of Wisconsin-Stout.